Since 1958 Quickick has been on the leading edge of hydration and electrolyte replacement. In the early 1950’s, Doctor Martin Broussard, the trainer for Louisiana State University and a former Olympic trainer, began searching for a method to combat heat fatigue and dehydration of his athletes. What he developed was the first electrolyte beverage for the athletic market and kicked off an entire industry. In a short time, Quickick™ became a staple for many athletic organizations and soon industrial facilities became aware of the benefits of Quickick™. For over 50 years we have been helping athletes and industry. From our ready to drink products, to our liquid concentrations, to our new frozen Quickfreeze™ pops, we cover all your electrolyte and hydration requirements. Since it all began way back then, Quickick has been often imitated but never duplicated.